2026 Webinar: Fundamentals of Google Business Profiles
Learn how to get started on Google and get more visibility online.
Destination Optimization
Tennessee Digital Marketing Acceleration Program
This flexible, self-paced program is designed to help you attract more travelers through your brand’s presence online. The best part is — it’s completely free for Tennessee tourism businesses.
Brought to you by:
Small towns and rural communities are the heart of Tennessee—
but they don’t always show up online when travelers plan a trip.
Through bite-sized training videos and expert guidance, learn how to stand out where it counts: in search results and on major platforms like Google, Tripadvisor and even AI-powered tools.
How It Works
Your Toolkit Learn at your own pace with the Learning Resources below—a collection of easy-to-follow video tutorials and downloadable guides designed for small businesses. Each course contains a playlist with multiple bite-sized lessons. Watch anytime, revisit as needed and build your skills on your schedule.
Head to the “Video” tab for training courses, or check out the “Links” tab for important resources like Google Business Profile Support and other helpful resources.
Looking for quick tips? 👉 Go to the “PDFs” tab under Learning Resources to view our factsheets.
Learning Resources
How AI is Changing Travel Discovery
Discover how AI is changing travel discovery and what to do about it.
2026 Webinar: Maximizing Exposure for Your Google Business Profile
Want to learn how to make the most of your Google listing? This video walks through practical ways to improve your online visibility.
Maximize Exposure Online With Google Business Profiles
11 lessons to help you verify, manage, and grow your business with Google Business Profile.
Attract More Travelers with Tripadvisor
A seven-lesson course to help you own your Tripadvisor listing and attract more travelers.
Getting Started with Apple Maps: Managing Your Business Listing
Learn how to manage your business through Apple Business Connect and expand your reach beyond Google.
Five Fundamentals of a Successful Online Business Profile
Short on time? Learn how to optimize your Google listing in five easy steps in five minutes.
Smart Review Management
Your reputation online matters. Learn how to manage your reviews in this short video
Major Updates That Affect How Customers Find Your Business
Learn about the biggest updates from the past year—and exactly how they affect your business.
Webinar Presentation: Fundamentals of Google Business Profiles
Presentation Deck from the January 2026 Webinar
Revisit the presentation from our webinar on Fundaments of Google Business Profiles.
Webinar Presentation: Maximizing Exposure for Your Google Business Profile
Presentation Deck from the January 2026 Webinar
Revisit the presentation from our webinar on how to optimize your Google listing and boost visility.
Video Verification Guide
Get tips on how to successfully complete Google’s video verification process.
Verify Your Business on Apple Maps
Learn how to get started in just four steps.
Make sure customers using Apple Maps can find your business and get accurate information.
Five Fundamentals of a Successful Online Business Profile
Level Up Your Online Presence
Improve your visibility online in just five easy steps.
4 Big Google Updates
That Could Impact Your Business
Get a quick summary of the latest Google updates and why they matter.
Demystifying Tripadvisor’s Popularity Ranking
Plus 3 Ways to Increase Traveler Engagement
Learn how to get started on Tripadvisor and understand how rankings work.
Manage Your Online Reputation
4 Key Reasons to Respond to Reviews
Four compelling reasons to actively manage customer feedback and encourage reviews.
Accessibility Online
Help Support Travelers with Disabilities
Learn simple ways that businesses can support travelers with disabilities online.
Have a Question?
Get in Touch
Have a question about a course or something you found in the Academy for Tourism?
Send us a note and we’ll get back to you.