Maximize Exposure Online With Google Business Profiles
11 lessons to help you verify, manage, and grow your business with Google Business Profile.
Visit Philadelphia
Destination Optimization Program
Visit Philadelphia is committed to promoting neighborhoods across the city. As a way to draw more visitors to our neighborhoods, this free program gives you tools to strengthen your online presence and reach more travelers.
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How It Works
Your Toolkit Learn at your own pace with the Learning Resources below—a collection of easy-to-follow video tutorials and downloadable guides designed for busy tourism businesses. Watch anytime, revisit as needed and build your skills on your schedule.
Your Experts Get personalized guidance from friendly specialists who speak your language, not tech jargon. Book free consultations to tackle your specific challenges, get answers to your questions and find opportunities to boost your visibility online.
Our marketing experts know the ins and outs of platforms like Google, Tripadvisor, Yelp, Apple Maps and Bing.
Not sure where to start? Here are a few ways you can use Office Hours:
- Get tailored recommendations to optimize your Google listing.
- Get help verifying your business on platforms like Google and Tripadvisor.
- Get started on another platform like Yelp or Tripadvisor to reach a new audience.
- Work through a specific challenge or issue.
Over 35 Philadelphia businesses have already booked Office Hours. It’s quick, customized and sessions are unlimited and completely free, all thanks to Visit Philadelphia.
Your Success Apply what you’ve learned and start seeing real results—more visibility, more engagement, and more travelers finding your business.
Neighborhood Training
Missed the 2025 neighborhood training sessions?
Grab our free worksheet packed with tips from the training—plus clear, actionable steps to boost your online visibility.
👉 Go to the “PDFs” tab under Learning Resources and download:
Maximizing Your Digital Presence — A Quick Reference Guide for Business Owners.
Available in English, Spanish and Mandarin.
Want to go deeper?
Head to the “Video” tab for free training courses, or check out the “Links” tab for important resources like Google Business Profile Support and Office Hours.
Learning Resources
Attract More Travelers with Tripadvisor
A seven-lesson course to help you own your Tripadvisor listing and attract more travelers.
Getting Started on Other Platforms: Apple, Yelp & Bing
Discover three other key platforms for visibility online all in three short lessons.
Smart Review Management: Building Trust & Building Revenue
Four quick lessons to help you build trust online and grow your business.
Success with Social Media
Step-by-step guide to building a smart, effective social media presence in just two short lessons.
Picture Perfect: Tips for Better Mobile Photos
Get better photos using your phone with five lessons full of easy tips.
Captivate Travelers with Vertical Video
Four lessons designed to help businesses get started with vertical video content for social.
Book Office Hours
This free service offers personalized guidance from digital marketing specialists.
Open a Support Ticket with Google
Having issues with your Google Business Profile? Contact Google for support.
Free AI Fluency Course by Anthropic
14 lectures that can be completed in 1.5 hours that teaches you practical AI skills that can help your small business.
Ready For Personalized Help?
Connect With Us
Book a free virtual consultation with our digital marketing specialists. Whether you’re stuck on something specific or just want guidance on where to start, we’re here to help.
No question is too small, and yes, it’s really free – part of Visit Philadelphia’s investment in your success.