Visit Idaho

Destination Optimization Learning Program

Boost your tourism business’s visibility online. This FREE program delivers personalized assessments, expert support, and practical resources to Idaho’s tourism industry, helping you stand out on travel platforms, attract more customers, and stay competitive as travel discovery evolves.

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How It Works

Your Starting Point See how your business shows up online. Request a free personalized Report Card that maps exactly how your business appears across major platforms and highlights areas that can improve your visibility online.

Your Training Travelers are finding inspiration in new ways. Join a live webinar with an expert from Miles Partnership to learn how to boost your visibility where travelers plan their trips, from search and AI tools to review sites and more.

Can’t attend live? We’ll record the session and post it right here. The date and details are coming soon. In the meantime, start with the videos and guides in the Learning Resources below.

Your Toolkit Access proven strategies through the Learning Resources below — easy-to-follow video tutorials and downloadable guides created specifically for businesses like yours. Watch on your schedule, revisit anytime, and learn at your own speed.

Your Experts Book a free virtual Office Hours session with a friendly expert from Miles Partnership. Bring a specific challenge or get personalized recommendations for improving your digital presence.

● Free to you through Visit Idaho.
● Best for business listings support, but we can bring in a specialist for other marketing questions.
● Consultations are 15 minutes, but book as many sessions as you need.
● Got your Report Card? Bring it along and we’ll help you walk through your results.

Learning Resources

Each playlist contains multiple lessons that autoplay after another.

Ready For Personalized Help?

Connect With Us

Book a free virtual consultation with our digital marketing specialists. Whether you’re stuck on something specific or just want guidance on where to start, we’re here to help.
No question is too small, and yes, it’s really free – part of Visit Idaho’s investment in your success.