Austin Arts, Culture, Music, and Entertainment Grantee Tourism Marketing Training

Build Digital Skills That Help More People Discover What You Offer

This program gives Austin’s creative nonprofits, businesses, and individuals clear, supportive guidance to tell their stories, show up confidently, and attract more visitors and residents to their grant-funded events.

How It Works

Your Toolkit

Learn at your own pace with the Learning Resources below, a collection of easy-to-follow video tutorials. Watch whenever it works for you, or join a live session to ask questions and get answers from an expert.

Start in the “Videos” tab to explore training courses in both English and Spanish, then visit the “Links” tab for helpful tools such as Google Business Profile support.

Need details about what is required for your grant?
You can find grant resources here or view individual documents below.

• Logging Miles Partnership Webinar Participation for AACME Grantees
• Miles Partnership Memo for Grantees (Updated 12/26/25)
• Austin Arts, Culture, Music, and Entertainment Required Tourism Marketing Training
• Miles Partnership Webinar Schedule and Course Descriptions for FY24-25 Grantees

These documents explain how the program works, including how to get credit for each training you complete. Each session has a keyword that must be used to track your progress through Submittable. There is helpful video tutorial on how to use Submittable in “Links.”

Your Experts

Get personalized guidance from friendly specialists during Office Hours. They can help you tackle specific challenges and answer your questions. Book a consultation in English or Spanish!

Not sure where to start? Here are a few ways you can use Office Hours:

• Get tailored recommendations to optimize your listing.
• Get help verifying your business on platforms like Google and Tripadvisor.
• Get started on new a platform like Yelp or Apple Maps to reach a new audience.

For any grant related questions, please email [email protected].

Live Sessions

Seven Virtual Live Workshops in 2026

All AACME Grantees must watch at least 2 of the 6 live or recorded webinars over the course of their grant cycle. We recommend watching these as you begin marketing your events.

• April 16, 2026 @ 11am CT – Today’s Traveler & The Resources Available from Visit Austin
• April 23, 2026 @ 11am CT- Paid Media for Events
• April 30, 2026 @ 11am CT – Vertical & Short Format Video Best Practices
• May 7, 2026 @ 11am CT – How to Use Analytics to Track Your Marketing Campaign
• May 14, 2026 @ 11am CT – 1 Hour Q&A “Ask Us Anything” Session
• October 15, 2026 @ 11am CT – Inspire Confidence & Maximize Exposure with Online Listings
• October 22, 2026 @ 11am CT – AI in a Changing Digital Landscape
• October 29, 2026 @ 11am CT – Storytelling Content in Marketing
• November 5, 2026 @ 11am CT – 1 Hour Q&A “Ask Us Anything” Session

Can’t make the session? No worries. Session recordings are uploaded within 48 hours. While each session is English, a Spanish version will also be available in the Learning Resources.